Uppercut Deluxe

"Slick & Destroy"

Inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy "Uppercut" O'Shea, Uppercut Deluxe is a modern, yet traditional approach to men's grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high-quality grooming products for men without all the fancy embellishments of salon brands.  

The brand was built by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf, and skate.

View All Products

Barbering, Skate & Surf

Luke Newman discovered the world of barbering while staying in Portland Oregon with a friend building skateparks after his school years. Around the corner from where Luke lived was a cool old-style barbershop located next to a caf where he’d get his daily coffee from. Every day he looked inside the barbershop and admired how barbering was just such a timeless trade and establishment that really cultivated community. He knew it was a job he could do forever. He came back to Australia, looked for an apprenticeship and the rest is history.

Steve Purcell has now been barbering for 13 years. He initially got into it because he hated school and his dad told him he had to get a trade before he could leave. Steve’s brother was getting a trim and the barber happened to be advertising for an apprentice. Purcell jumped at the chance to ditch the school books and give barbering a go. The trade immediately resonated with Purcell as a result of his tight relationship with his grandfather who took him to the barber from an early age.


Across The Pond Barber Event
August 2023, Uppercut founder Steve Purcell came all the way from Down under for three look 'n learn events in the UK and Amsterdam. With the help of Hairpomades.com and Uppercut ambassadors Chris Brownless & Ben Le Coupeur we had a great learning experience with many of our BeNeLux customers. 


Uppercut Shave Gel

As the name suggests; our Shave Gel is clear in application, providing an easy guide for the man scaped gentleman. This lightweight and hydrating gel provides a transparent smooth glide for a precise shave. With cooling, soothing and hydrating ingredients such as Cucumber and Green Tea extracts, it is our chemists pick for oily skin types - leaving no filmy residue. Fragrance: Cyprus & Cedar.


Short Styling Clips

Next to all tutorials on YouTube, Uppercut provides a short styling clip for each pomade. The one above is of the popular  Uppercut Matte Pomade.


Uppercut Deluxe Foundry

The Foundry is a welcoming and collaborative education environment for trade professionals to continue sharpening their skills and learn from some of the industry’s best barbers, from across the globe. 

Whether you’re a barber of 20+ years looking to pickup a new technique or approach, or just getting started in the industry, there is always more to learn.