Uppercut Deluxe

"Slick & Destroy"

Inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy "Uppercut" O'Shea, Uppercut Deluxe is a modern, yet traditional approach to men's grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high-quality grooming products for men without all the fancy embellishments of salon brands.  

The brand was built by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf, and skate.   

Barbering, Skate & Surf

Luke Newman discovered the world of barbering while staying in Portland Oregon with a friend building skateparks after his school years. Around the corner from where Luke lived was a cool old-style barbershop located next to a caf where he’d get his daily coffee from. Every day he looked inside the barbershop and admired how barbering was just such a timeless trade and establishment that really cultivated community. He knew it was a job he could do forever. He came back to Australia, looked for an apprenticeship and the rest is history.

Steve Purcell has now been barbering for 13 years. He initially got into it because he hated school and his dad told him he had to get a trade before he could leave. Steve’s brother was getting a trim and the barber happened to be advertising for an apprentice. Purcell jumped at the chance to ditch the school books and give barbering a go. The trade immediately resonated with Purcell as a result of his tight relationship with his grandfather who took him to the barber from an early age.


Across The Pond Barber Event

August 2023, Uppercut founder Steve Purcell came all the way from Down under for three look 'n learn events in the UK and Amsterdam. With the help of Hairpomades.com and Uppercut ambassadors Chris Brownless & Ben Le Coupeur we had a great learning experience with many of our BeNeLux customers.