The Bearded Chap

"Australian made luxury grooming products"

Located in Brisbane, Queensland, Australia, The Bearded Chap started from humble beginnings as Australia's first beard grooming product company in February, 2013.Our focus from day one has always been on creating the highest quality beard care and grooming products that are hand crafted, made from 100% natural ingredients that are sourced locally and making our products right here in Australia. This focus on quality and craftsmanship has been rewarded by products such our flagship product, our Original Beard Oil being recognized internationally by barbers and bearded gents as one of the best products in the beard grooming category. 

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About the Founder

The story behind how Australia's first beard grooming and care products company came to be. Founder Luke "the bearded chap" Swenson has a story to tell.

The Bearded Chap has always had facial hair since he came out of his mother’s womb in 1986. Over the years he has grown every style of beard from clean-shaven baby face to a full-grown beard and even an odd moustache. However, The Bearded Chap had the time-old problem that most men have when growing a beard. That crazy beard itch you get, after a week without shaving and beardruff (Dandruff of the face). 

The Bearded Chap tried experimenting with all types of lotions and potions to try and stop the dreaded itch and beardruff. Most left his beard feeling greasy and smelling like the freshly scented roses that you'd smell in a toilet spray. He decided there had to be something better to tame his wild beard. 

The result; Australia’s first, world-class, premium Beard Oil. With strict criteria in mind, The Bearded Chap had to ensure that his Beard Oil moisturized the skin whether he had light to heavy stubble or a glorious full beard, and smell great so his lady friends didn’t complain.

After months of research, sitting at the local bar, testing 32 different recipes on bearded men, working with skin & hair care experts and getting the approval on the intoxicating scent from the ladies, The Bearded Chap came up with the perfect formula for the Original Beard Oil.

Which started with a beard oil is now a full range of beard, hair and body care products. 


Unleashing the Secrets to Optimal Beard Growth!

On the journey to cultivate a thick, luscious beard can be a challenging endeavour. You've tried a myriad of solutions, from growth serums to derma rollers, yet the results fall short. Fear not, as we unveil the truth about beard growth, debunking myths and providing you with a roadmap to achieve the beard of your dreams. Let's cut to the chase—beard growth is primarily determined by genetics. No magic potion or revolutionary serum can alter your genetic predisposition. Accepting this fact is crucial before delving into the key steps for fostering a healthy beard. 


Award Winning Beard Oil

In a field where excellence is the norm, The Bearded Chap's Tobacco & Vanilla Beard Oil claimed the prestigious title of Best Beard Oil, scent ánd design in the 2023 Men's Product Awards. This exquisite blend speaks volumes about the brand's commitment to crafting grooming essentials that transcend the ordinary.

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What is the Difference between pomade & clay?

There are many variables to consider when you are choosing which hair product to use in your hair. What look are you going for? Is your hair long and straight or short and curly? Do I want the classic wet/shine look or a natural matte look? Choosing the right product for the right effect is super important.
It really comes down to your personal style or the occasion you're styling your hair for. The matte, natural look is the most popular trend now and out of pomade and matte clay, Matte Clay is probably the most versatile of the two whether you’re at the office or out and about on the town.

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