Your Cart

Jouw Winkelwagentje is leeg....



💊 Apothecary 87

"Join the Man Club"

Started in 2013 with "just" a beard oil, Apothecary 87 is now a full line of Men Grooming products.
Beard oil, balm, mustache wax, pomades, salt spray and even a botanical charcoal shampoo.

 SHOP NOW  or  SIGN UP  and become a customer today! is proud distributor for Apothecary 87 in Europe.

Hairpomades Apothecary 87 beard oil pomade


A leave in beard conditioner, rich in natural, plant based essential oils. This formula is designed to nourish & soften the hair, moisturize the skin underneath, reduce irritation, allow for healthy beard growth & smell great. The Original Recipe is the original Apothecary 87 product, that launched the brand. And it is still a strong staple of the Apothecary 87 range today.


Hairpomades Apothecary 87 beard oil pomade


A modern twist on a vintage classic.
This formula is designed to be a water based alternative to the classic Grease Pomade. The water base allows for easy application with a strong hold & wet look, yet easy to rinse out. High Shine, Strong Hold.


Hairpomades Apothecary 87 beard oil pomade


A nourishing and charcoal infused cleansing shampoo that will leave your hair feeling healthy whilst removing product.Our formulation has been created to cleanse the hair and remove the toughest products, whilst keeping the hair healthy. We use a range of ingredients designed to absorb impurities and leave the hair with everything it needs to be healthy and soft.


Hairpomades Apothecary 87 beard oil pomade

The Story

My name's Sam W Martin. In 2013, I started Apothecary 87. The following is my story, about how Apothecary 87 came to be.

I spent most of my 20's working at the top of my industry as a mixologist & bar consultant. I had a CV far beyond my years. However when I started my own company in the bar industry, I found it very hard to be taken seriously, as I looked too young; at this point I decided to grow a beard. I soon found that not only did people take me more seriously, but they remembered me! This was excellent marketing and branding for me, so I decided to keep it.
After a while I realized my beard needed looking after and conditioning, so I spent many moons researching the best ingredients to make a beard oil that was all my own. Having tried many brands out there, I found a lot of them to be too feminine; being a man, I decided my beard oil should smell like a man’s beard oil!

It didn’t take long for my friends to start requesting that I make them some of my beard oil. On top of this I had seemed to grow a bearded following on several social networks, all asking what products I used and how I maintained my beard. Since everyone seemed to be asking how to get hold of my Original Recipe Beard Oil, I thought I would look seriously into going into production.
As I was starting out on this new venture (and still thinking of a name), my Grandad passed away from Prostate Cancer. It was at the end of September ’13, and I decided to honour this great man’s memory. I would use something of his in the name. He was 87 when he died and as I was born in ’87, I decided it was a sign that it should be a part of the name. With my love of all things vintage and because I was mixing my own  beard tonic , I named it Apothecary 87.

I also wanted to do something to help fight the horrible illness which affects so many men and which my Grandad had so valiantly fought. So I created a moustache wax and supported  Movember . We have continued to research other ways our company can support men's health.

read more 


Odoo - Sample 1 for three columns


On all order over €250,- excl VAT in BeNeLux, FR & DE. Orders over €500,- for Mainland EU.

Odoo - Sample 1 for three columns


We keep it easy! Products in stock are shipped the same day after your order is placed!

Odoo - Sample 1 for three columns


We love to surprise you with samples, gifts, displays, stickers, posters etc.

Odoo - Sample 1 for three columns


Our friendly Customer Service is available Mon-Fri / 08:30-17:00 via email, phone or use the chat at the bottom right. 


Be part of the 1% that makes the difference. is the proud distributor of Apothecary in Europe.  

                                             SIGN UP