Apothecary 87

"Join the Man Club"

Started in 2013 with "just" a beard oil, Apothecary 87 is now a full line of Men Grooming products. Beard oil, balm, mustache wax, pomades, salt spray and even a botanical charcoal shampoo.  

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The Story Short

My name's Sam W. Martin. In 2013, I started Apothecary 87. The following is my story, about how Apothecary 87 came to be.
I spent most of my 20's working at the top of my industry as a mixologist & bar consultant. I had a CV far beyond my years. However when I started my own company in the bar industry, I found it very hard to be taken seriously, as I looked too young; at this point I decided to grow a beard. I soon found that not only did people take me more seriously, but they remembered me! This was excellent marketing and branding for me, so I decided to keep it. After a while I realized my beard needed looking after and conditioning, so I spent many moons researching the best ingredients to make a beard oil that was all my own. Having tried many brands out there, I found a lot of them to be too feminine; being a man, I decided my beard oil should smell like a man’s beard oil!



A leave in beard conditioner, rich in natural, plant based essential oils. This formula is designed to nourish & soften the hair, moisturize the skin underneath, reduce irritation, allow for healthy beard growth & smell great. The original recipe, that launched the brand. 



A modern twist on a vintage classic.
This formula is designed to be a water based alternative to the classic Grease Pomade. The water base allows for easy application with a strong hold & wet look, yet easy to rinse out. High Shine, Strong Hold.



A rich, thick, lathering shave cream. This formula is designed to provide a thick lathering cream that keeps the skin hydrated during shaving, as well as keeping your skin protected & healthy. Use alongside their Shave Oil for the best shave.