"Get it Ruca"
After much public inquiry about a women's products, Suavecito started a women's focused line and a complete entity along with new marketing and advertising. Taking careful cues from Suavecito original line in terms of pricing, product development, branding and marketing. This line is specifically tailored for women. The brand has a full range of women's cosmetics, styling products and merchandise. It has done very well and it's popularity is only growing.