True American Barbershop Icon, Reborn! Pomades pending to reborn in 2026 as well!
Sweet Georgia Brown Cocoanut Oil Shampoo – the classic 1936 coconut-oil shampoo with the original Sweet Georgia Brown scent
A shampoo just like back then – yet newly experienced today. Inspired by the historic 1936 Valmor formula and carrying the original Sweet Georgia Brown fragrance that has been known and loved for over er 90 years. A gentle, nourishing shampoo for ladies and gentlemen that cleanses without drying out – and brings an authentic vintage barbershop feeling straight into your bathroom. Silicone-free; preserved without parabens. Originally manufactured and distributed by Valmor Products Co. of Chicago, USA.
The Sweet Georgia Brown Cocoanut Oil Shampoo was already one of the most popular products of the Valmor Products Co. Chicago during the 1930s. Alongside the legendary Sweet Georgia Brown pomades, it remained part of the brand’s core assortment until 1984. Now this classic returns – lovingly reintroduced, produced in the EU, and featuring a front label that faithfully reproduces the original 1936 Valmor artwork.
Important for anyone who dislikes coconut scents: This shampoo does not smell like coconut. Despite its name, “Cocoanut Oil Shampoo,” it carries the iconic Sweet Georgia Brown fragrance known from the Hair Dressing Pomade and Hair Tonic – warm, slightly powdery, elegant, and unmistakable.
The modern formula, inspired by the historic original, is a classic emulsified coconut-oil shampoo. It cleanses and conditions at the same time, leaving the hair soft, smooth and naturally shiny – without grease, and without the “squeaky-dry” feeling common in many strong shampoos.
Key Ingredients & Benefits
- Emulsified Coconut Oil Derivatives (Coconut Oil Glycereth-8 Esters): Provide noticeable smoothness, reduce frizz, and give the hair a natural, heavier (in the best way) and more controlled fall.
- Decyl Glucoside & Sodium Cocoyl Glutamate: Mild modern surfactants based on sugar and amino acids for a gentle yet thorough cleanse.
- Glycerin: Helps retain moisture and contributes to a soft, conditioned hair feel.
- Tocopherol & Tocopheryl Acetate (Vitamin E): Support hair and scalp care and help protect the formula.
Benefits
- Classic barbershop shampoo inspired by the 1936 Valmor formula – with original-style label and scent.
- Gentle cleansing of hair and scalp without dryness or a rough, stripped feeling.
- Nourishing effect thanks to emulsified coconut-oil derivatives: smoother hair, easier combing, more control.
- Natural, healthy-looking shine without greasiness – ideal for a clean, well-groomed appearance.
- Unisex – suitable for ladies and gentlemen who enjoy traditional grooming products.
- Not a degreasing shampoo: Designed as a caring shampoo for regular washes and for removing pomade and styling residues without overwhelming the hair.
- Original Sweet Georgia Brown fragrance: No coconut scent – instead the warm, elegant 1930s barbershop aroma.
The Effect
Sweet Georgia Brown Cocoanut Oil Shampoo forms a creamy, emulsified lather around hair and scalp. It removes styling products and daily buildup while maintaining the natural scalp balance. After rinsing, hair feels clean, soft, and nourished, not stripped. Frizz is reduced, lengths appear more controlled, and hair falls more naturally – a difference especially appreciated by users of classic pomades or those who love smooth, softly draping hair.
The Fragrance
At the heart of this shampoo lies the original Sweet Georgia Brown fragrance used by Valmor in Chicago during the 1930s. Warm, slightly sweet, powdery, elegant – a scent that instantly evokes classic barbershops, pomade shine, leather chairs, and Art Deco labels. No coconut scent: the coconut oil is part of the care effect, not the fragrance.
How to Use
Designed for regular use, ideally 1–2 times per week:
- Apply to wet hair.
- Massage gently into scalp and hair until a creamy lather forms.
- Rinse thoroughly with warm water.
Depending on styling habits, a second wash may be used. Follow with your preferred pomade or styling product.
Historic label reproduction: Front label based on the 1936 original design – originally © 1936 Valmor Products Co., Chicago, U.S.A.
Ingredients (INCI)
Aqua (Water), Decyl Glucoside,Sodium Cocoyl Glutamate,Glycerin,Coconut Oil Glycereth-8 Esters,Parfum (Fragrance),Polysorbate 20,Xanthan Gum,Citric Acid,Sodium Chloride,Coco-Glucoside,Glyceryl Oleate,Sodium Benzoate,Potassium Sorbate,Tocopheryl Acetate,Tocopherol,Hydrogenated Palm Glycerides Citrate,Sodium Sulfate,Terpineol*,Linalool*,Vanillin*,Cinnamyl Alcohol*Benzyl Benzoate*,Coumarin*,Limonene*,CI 15985,CI 19140,CI 28440,CI 73015,CI 14720
(* Natural components of the fragrance oil)